Helping Companies Achieve More With Their Customer Data
mParticle solves a fundamental challenge in modern business: getting your customer data to work seamlessly across all your tools and channels. When customers interact with your product, mParticle captures that data once, enriches it with identity and privacy controls, and automatically sends it to any tool in your stack. No more duplicate tracking code, data inconsistencies, or lengthy engineering projects. While headquartered in New York City, mParticle is a global company with 231 employees distributed worldwide. The People department is small but mighty, with a team of four. This includes a Global Head of People, two People Ops leads, and one team member focusing on the People Ops systems side.
“Bennie has been critical for our company because we run so lean. Having the support of Bennie and the resources Bennie has provided has been very beneficial for us to where the team is not so heads-down in the weeds of the benefits world.”
HR Challenges
When Bori, the Global Head of People, transitioned into the role at mParticle, the company was with another benefits provider, who was not the easiest to work with regarding responsiveness and support. The People team often felt like they were “working in the dark” with their broker because there would be no context or further direction provided following communications. As their team is comprised of generalists who don’t specialize in benefits, this created a significant challenge. There wasn’t clear guidance or insights into what to do next.
1. Insufficient Support
There was a lack of guidance and support. While the benefits provider did what they needed to do according to their obligations, there was no further support or consulting offered to truly empower the People team.
2. Poor Communication
When the People team had questions for their previous broker, it would often take a while to get answers, and the answers would often lead to more confusion due to a lack of clarity or context.
3. Lack of Partnership
mParticle needed a broker who could be an extension of their team and take more ownership of the benefits program. The team required a benefits provider that could take that off their busy team’s plate.
“The previous experience I’ve had with other insurance benefits brokers is nowhere near the extent that I’ve had with the Bennie team. It’s just made it such a very fluid and easy experience.”
Bennie’s Job Duties
Service & Support
Full-Service Benefits Support
“They did a great job of communicating.”
Benefits Strategy & Partnership
Offering Benefits Expertise & Guidance
“Bennie makes us look better as a People team.”
Employee Support
A Better Employee Experience
“The Bennie App has been extremely helpful.”
Service & Support
Full-Service Benefits Support
“They did a great job of communicating.”
Helping mParticle Navigate Its Benefits Program
When mParticle first switched over to Bennie and was rolling out open enrollment, the Bennie consulting team was there for the organization at every step. Bennie helped the People team understand what the benefits plans looked like and why they were designed the way they were. Whenever the People team needed resources or support, Bennie answered the questions with fast, detailed responses that gave context to each situation and anticipated any clarification needed.
“If I send an email about something that came up, I’ll get a response immediately from somebody that can help navigate through the situation, versus sitting around and waiting for somebody to reach back out days later. That’s the difference between Bennie and other companies we’ve worked with.”
Benefits Strategy & Partnership
Offering Benefits Expertise & Guidance
“Bennie makes us look better as a People team.”
A Proactive, Holistic Approach to Employee Benefits
Beyond managing mParticle’s benefits program and open enrollment, the Bennie team provides year-round guidance and expertise to the People team, including sharing market trends and comparisons. Bennie’s employer-sponsored and voluntary marketplace is frequently updated with new vendor partners that can help employers beef up offerings or offer employees discounted rates on various wellness-related services and products.
This keeps the mParticle team “in the know” and also shows their employees that they have a well-rounded offering that keeps up with employee needs. As Bennie’s platform integrates with many other platforms that HR teams use, this was a tremendous weight lifted off the People team’s shoulders.
“The integrations that have taken place have been really smooth. Before Bennie, our HRIS was not properly speaking to our benefits administration platform. So, a lot of things were manual. The Bennie team noticed that right off the bat and made sure to integrate and change that to where it created more efficiency for us as a People team.”
Employee Support
A Better Employee Experience
“The Bennie App has been extremely helpful.”
Making Benefits & Insurance More Digestible for Employees
“Bennie has really helped us educate our employee base regarding their benefits and what’s available for them, ensuring that they’re taking advantage of what has been provided.”
When mParticle had its first open enrollment with Bennie and was going to offer a new benefits provider, Bennie proactively handled change management, including explaining to employees that there wouldn’t be a disruption with their medical providers and helping them understand why the organization made the switch.
“They have been actively involved throughout the process anytime there have been any issues or medical situations that have come up where our employee base needed extra support and guidance. That has been really helpful.”
The Bennie App has been a game-changer, both for the People team’s workload and for the employee experience. The employee response has been positive, with a handful of employees saying it’s very easy to use. When rolling out the app to the team, Bennie hosted helpful training sessions to show employees how to use the app and what features and services are available.
“Previously, we would have people reach out to us at all hours asking for their insurance card because they can’t find it. Now it’s available on their phone on the Bennie App.”
A True Partnership & Progressive Approach to Benefits
THE RESULTS
Bennie Has Made Benefits Fun for mParticle
For organizations, employee benefits aren’t typically considered fun, easy, or modern, but Bennie has changed that perception for mParticle. Having Bennie as a benefits partner has allowed mParticle’s People team to see what is possible and has taken the burden of tedious benefits questions off their plate.
“The Bennie team, the platform, the app, and the way they approach their customers – it’s just progressive. I feel like they are the leaders in the market.”
The difference is visible, from reduced time spent answering benefits questions (even for common issues like finding ID cards) to empowering mParticle’s employee base to take their health into their hands and fully utilize what is available. Having a dedicated benefits consultant and that personal level of support has made managing benefits smoother and less of a headache.
“The level of service that we get, the partnership, and the communication, it’s so helpful and nice. Especially as most People teams and companies are really lean right now. That level of support is extremely important and key to helping us thrive and continue to be more efficient.”
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