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How Bennie Transformed Large-Scale Coordination and Benefits Engagement for Cart.com
About Cart.com
Our Customer
E-commerce as a Service Solutions
Cart.com is a powerhouse in the e-commerce space, providing everything from software engineering to 3PL logistics. With 18 warehouses across the United States and call centers in Mexico, their workforce is as diverse as their services.
We function in the e-commerce as a service space as well as 3PL logistics as a part of that e-commerce as a service umbrella. And so we have a diverse workforce of 18 different warehouses at the moment across the United States.
Our HR Leader
Meet Hannah, Senior Director of People Operations
Hannah has been with Cart.com for over four years, a tenure she describes as “about 30 years in Cart world” because of the company’s lightning-fast growth. Managing a lean People Ops team, Hannah is responsible for the employee experience of both remote corporate professionals and on-site warehouse staff.
Our benefits can't be one size fits all. Knowing that we have everything from a frontline warehouse worker to a corporate brand manager, those folks have very different needs when it comes to benefits and making sure that we can meet the needs of both is critical.
HR Challenges
After another broker transition that didn’t fully meet expectations, Hannah and her team needed an expert to help stabilize and scale their benefits.
Cart.com’s journey to Bennie was a three-stage evolution: after rolling off a PEO in 2023, they initially moved to a brokerage that positioned itself as a modern, full-service, and tech-forward alternative to legacy players. However, over time, the experience didn’t fully align with the level of creative strategy and localized depth required for 1,000+ employees spread across 18 physical locations. Essentially, Cart.com needed an established partner who could fulfill the "Whole Product" promise, integrating elite carrier negotiations with high-performance technology and the human-led support that actually reaches the front line. That’s where Bennie came in.
1. The Failed Transition
Navigating the Complexity of a Post-PEO Environment.
We rolled off of a PEO in 2023, and we had a different broker at that time. I feel a year or so out, you start to assess if you really made the right choice and who was the best partner for what the company needs. We started to explore options for a new broker partner that could better understand our business model and fully align with our workforce’s evolving needs.
2. Strategic Financial Leverage
Navigating High Claims and Stagnant Renewals
Under their previous broker, Cart.com faced increasing premiums and evolving visibility needs around high-risk claims data. The team saw opportunity for deeper data access and more structured cost-containment strategy to support ongoing carrier negotiations.
3. Logistical OE Overload
Managing Open Enrollment Across 18 Facilities
Managing Open Enrollment for 1,000+ employees across diverse locations is a massive logistical lift. In the past, I felt like I had to be in 20 places at once. Benefit communications are a beast in and of themselves. With such a large employee base where English isn't their first language, meeting the employee where they're at is difficult to do if we don't have bilingual support.
Strategic Risk Mitigation and 111+ Hours of Operational Efficiency
The Results
Strategic Risk Mitigation and 111+ Hours of Operational Efficiency
By shifting to Bennie’s "white-glove" model, Cart.com successfully navigated a difficult renewal and improved employee perception of their benefits value. The administrative relief allowed the HR team to focus on growth rather than carrier disputes.
- 111+ Administrative Hours Reclaimed: Bennie resolved 100+ complex advocacy tickets, providing scalable support that reclaimed nearly three weeks of full-time work for the HR team.
It allows us to be more available to our employees for more complex issues and not have to answer things like, where's my ID card? Or, can you break down this claim or this bill for me? That's beyond our expertise.
- Strategic Financial Wins: Bennie transformed high-risk claims data into a proactive cost-containment strategy, allowing Cart.com to maintain competitive benefits without skyrocketing premiums.
- Immediate Tech Adoption: Over 200 employees became active on the Bennie app within the first month, and that number grows with every new hire. “We’ve seen a direct correlation launching the Bennie app and in day-to-day employee questions that we get about benefits. The AskBennie data helps us get insight into those questions too!”
- Large-Scale OE Success: “Open enrollment felt easy this year. And I hesitate to say that because it feels so odd. We were truly able to sit back and handle the administration and the actual back end execution while not having to worry about trying to be at 18 different facilities.”
I always say that Bennie is the white glove service of benefit brokers. They have completely propelled our benefits programs to new heights and they have alleviated so much administrative burden for us. They truly function as an extension of our team.